We have been aware of its history-making slogan, “Think Different”. We also know that Apple means creativity. The brand proves again with the opening of the historic Tower Theatre after renovation in a new Avatar that is purely based on creativity and for creative people in California.
After launching the most powerful chip in the world, M1, the brand hasn’t been much on the news.
With the opening of the historic theatre after lockdown, California is going to witness another great initiative from Apple that is the new Apple Tower Theatre.
Peep into the History of the new Apple Tower Theatre
The tower was first designed in 1927 by the well-known theatre architect S. Charles Lee. It was the first movie theatre in Downtown Los Angeles that showed films with sound.
Being one of the perfect places for the neighborhood people, the theatre had been one of the center attractions in Los Angeles. But the place had to confront shut down in 1988. Then, it had been empty and unused for a long time. Upon acquiring by Apple, it was renovated and the place got back its aesthetic beauty. This is the 26th location of Apple in greater Los Angeles as well as the home of 100 talented team members.
With the seismic upgrade, the surface of the building is minutely finished. As the city is known for its biggest entertainment industry, this theatre could be of great interest to the artists.
At every corner, Los Angeles bursts with creativity across the arts, music, and entertainment, and we are thrilled to build on our relationship with this special city. Apple Tower Theatre honors the rich history and legacy of this entertainment capital.
– Deirdre O’Brien, vice president of Apple’s Retail + People
How is the inside of the Apple Tower Theatre?
As it is mentioned before, the new Apple Tower Theatre is the outcome of creative mastery. As you enter, you will see the monumental lobby inspired by Charles Garnier’s Paris Opera House that features a grand stairway with bronze handrails surrounded by marble Corinthian columns.
There is a Forum that is surrounded by the theatre’s original balconies. Here, the team members teach practical skills. The auditorium is surrounded by arched bays and restored bronze where you will see your favorite products like iMac, iPad Pro, and Apple TV 4K. The support team is always ready for your service.
There are two new elevators to explore the beauty of the whole place. The Genius Bar on the upper level welcomes you for relaxation.
Project Today at Apple Creative Studio
This is yet another significant attraction of the place. Built for underrepresented creative people, this project explores the nine weeks of free programming.
The Creative Studio provides access to technology, creative resources, and hands-on experience for the upcoming creative artists and mentors. Also, it will provide in-store as well as virtual sessions hosted by some eminent personalities.
Image credit: Apple
The new Apple Store Tower Theatre has already been opened since last Thursday. The place will provide service from 10 AM to 8 PM from Monday to Saturday and from 11 AM to 7 PM on Sunday.
It’s time to explore the beauty of technological innovation from one of the top brands in the world.
What you think about this remarkable store in LA, California, let us and others know through a comment.