What is DRIP Email Marketing
Differentiate, Reinforce, Inform, and Persuade- that is what DRIP Marketing is all about.
Simply put, it is a marketing strategy that includes dividing the marketing communications like emails, messages, etc., into sections or ‘drips’ distributed across a period.
DRIP Email Marketing is a process of sending a pre-scheduled series of emails that are personalized based on customer behavior, interests, search intents, and many other factors.
Whether it is developing a brand-customer relationship or improving your business deals, emails are the most effective way to communicate. And, therefore, for the last few decades, email marketing has been adopted as an essential marketing tool by business owners and brands.
Email marketing is a marketing strategy to sell products, advertise businesses, and build connections through sending emails to the target audience and business professionals.
One of the most effective strategies in Email marketing is DRIP Email Marketing
DRIP Email Marketing is also known as Automated Email Campaigns, Lifecycle Emails, Marketing Automation, and Autoresponders. Now, what are the benefits you can get from DRIP email marketing? Find it here.
The benefits include:
- Enhances Engagements: Emails sent through DRIP Email Marketing are more likely to be opened than those sent via conventional email marketing.
- Easy and Smooth Conversion of the Leads: Cold emails may bring sales. But, at the same time, it may disturb the persons with non-relevant updates. And, thus, it leads to the risks of losing subscribers. On the contrary, DRIP Email Marketing helps convert leads easily by sending personalized emails to a specific audience.
- Drives Customers’ Interest for the Product or Service: It engages the customers well for cross-selling and up-selling. Thus, you can build a strong base of genuine customers for your business.
- Build Brand Awareness: Brand becomes popular when it reaches people every other day. And DRIP Marketing focuses on that. Drip emails remind the people about the brand frequently.
DRIP Email Marketing-How to Do It
The process includes certain factors. One of them is trigger.
Everyone from the person leaving the shopping site without purchasing to a new blog subscriber can be the trigger. Also, one must see whether it is the right time to start sending the emails or not.
How to run an email drip campaign?
So, the first step for this is to identify your target audience. You can do that by choosing the potential customer who quickly registers through your welcome email link. Otherwise, you can do it by analyzing the demography like past purchasing details, car abandonment, etc.
Then construct the content in your email well, map out the plan for the campaign and set it off.
Thus, Your DRIP Email marketing campaign will be ready to bang the wall and push your business further, instantly reaching the target audience.